Don't Make Me Think
This book is a must-read for anyone designing web sites and interfaces. It's getting old now - but the lessons are perfectly clear and timeless.
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How the Mind Works
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Incognito
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Outliers: The Story of Success
An inspirational book. By pointing out the rational and statistical basis for genius Gladwell shows us what we have to gain by maximizing our collective and individual potential.
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The 4-Hour Workweek
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The Art Instinct
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The Brand Gap
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Universal Principles of Design
A fantastic book that focuses on the perceptual mechanisms that drive design and our understanding of the world. Highly recommended.
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What Technology Wants
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Why Beautiful People Have More Daughters
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